The world is embroiled in the worst economic downturn since the great depression. Economies around the globe are not only hammered by the most severe recession in living memory, but also by the most profound financial crisis since the 1944 Bretton Woods Conference. For a while it seemed like Australia could perhaps ‘dodge the bullet’, but it is now official:
we’ve got a recession in Australia. But what does that mean, really? It means that markets aren’t growing at present, and in terms of the construction market there will certainly be a significant decline (BCI has predicted the extent of the slowdown in a recent study, see page 3). But still this doesn’t mean that there has to be only doom and gloom.
Growth in receding markets is possible through growth of market share. It has been shown time and again that excellent companies find ways of turning a crisis into an opportunity. For the construction industry this means: people will still be in need of building materials and services, they will just need less of it. So choosing the right project opportunities, strengthening the relationship with the right decision makers and providing an even better product and service is what it’s all about.
The headline above is famously known as “Rahm’s doctrine’, coined by US President Obama’s Chief of Staff Rahm Emanuel. Using the crisis is what the best in the industry are working hard on these days. And BCI Australia stands ready to support these industry leaders with even more timely, succinct information and ever more sophisticated sales management tools to help them embrace the upsides of the current downturn.